Upmarket online delivery firm Ocado had its best Chrismas ever almost doubling its previous sales figures.
The firm, which delivers products to Waitrose and John Lewis, said the week leading up to Christmas saw sales rocket 97 per cent on the previous year, with record-breaking sales of more than £2 million between 21-23 December.
In the four weeks to January 3, year-on-year sales increased 25 per cent, up from growth of 17 per cent in the four weeks to November 30.
Ocado co-founder Jason Gissing, said: "Our pace of growth is incredibly exciting as it shows we are growing through a tough recession.
"The internet is thriving and I think that Ocado, now in its eighth year of trading, reflects that trend.
"We're still a minnow in food retailing, but there's lots more we aim to do and the signs are very encouraging."
Ocado has sought to attract price-conscious customers with its Tesco Price Match guarantee and said the Ocado Everyday value range had gone down well with customers.
Gissing also cited a "massive expansion" in items available as a key factor in the company’s popularity.
Ocado sells over 15,000 product lines and has recently added more non-food items to its repertoire, including toys, magazines and fresh flowers.
The announcement follows Waitrose reports that sales were up by more than 40 per cent in the same period. However, the late surge came after the John Lewis Partnership, who own the supermarket, suffered a considerable sales slowdown during November as a result of the downturn in consumer spending.
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