Norfolk potato firm earns region's first BRC award

A Norkfolk-based potato specialist is the first in the region to be awarded the British Retail Consortium’s (BRC) highest possible award.

The Grade A Global Standard for Food Safety certification for quality control systems, production standards and food safety has been awarded to Preva Produce for its new packing and storage facility.

It is the result of 12 months of intensively audited production of packed potato products that are being supplied to a wide range of UK & European customers.

Preva Produce Ltd opened this highly automated facility at the end of 2010 to serve their expanding portfolio of specialist food service, wholesale and retail customers who demand the very highest standards of traceability, food safety, hygiene, quality and accountability.

The certification reflects the investment of over £3 million that Preva Produce Ltd has made in this site, from automated pallet stacking robots to the most Eco-efficient refrigeration units, and demonstrates their support for potato production and employment in the region.

The business specialises in high value & market leading quality small potatoes, including salad and baby new potatoes, the majority of which are grown by a dedicated group of Farmers from across Norfolk & Suffolk.

Achieving this award will not only help maintain the current portfolio of business but will also open the way for a substantial increase in throughput for the 2012 season and beyond, particularly with customers who have specific requirements for all of their potatoes to have been sourced and packed through BRC accredited facilities.

The vast majority of this additional production will be sourced from Norfolk and Suffolk providing further secure, long term outlets for the regions potato growers.

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