The Callosa d’En Sarrià nispero campaign has come to an end with a total of just 10,000 tonnes of the Spanish fruit marketed under the denomination of origin certification.
The regulatory council has said the first half of the season was “negative” due to rainfall, winds and hail during April that damaged a lot of the crop.
“This led to the decline in quality and appearance of this fruit and so its marketability in export destinations was greatly affected,” said a spokesman for the regulatory council.
This season, without any great promotional push in the UK, the main export market for the DO certified fruit was Italy, which took a third of the entire crop. The vast majority of the rest of the fruit was sold in Spain. “This was very different to previous years when 75 per cent has been exported,” said the spokesman.
The campaign improved later in the season during May, but with increased competition from new-season summer fruits such as cherries, peaches and nectarines, prices did not recover.
Some 1,700 producers are signed up to the denomination of origin quality mark and they sell their fruit through three different marketing desks.
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