The Today’s Group, the wholesale arm of Nisa-Today’s, has appointed Rebecca Hopper to the newly created role of brand marketing manager.
Hopper joined Today’s on 25 January and has a wealth of experience in the marketing sector, having previously worked within agencies and in house.
Her main responsibilities as brand marketing manager consist of promoting the benefits of the group to prospective members, leading recruitment marketing and supporting the trading team by developing key marketing themes and mechanics that underpin the different seasons.
Bill Laird, managing director of the Today’s Group, said: “We are delighted that Rebecca has joined the group as our dedicated brand marketing manager. This is a key position within the group for its development and will make a critical contribution to our future strategy. We have recently launched our new fascia stores and there is significant growth potential for our wholesalers’ retail estates, utilising a focused marketing approach.”
Hopper said: “I am joining the company at a very exciting time. I’m looking forward to the challenges that the new role will present and I am confident that the marketing experience I bring to the group will be of significant benefit.”
