Nisa’s revitalised own-label range has seen a quadrupling in sales in certain products.
The c-store retailer believes prominently featuring Heritage products on its consumer leaflet has caused the sales spike.
The award-winning new look range, which will be fully completed after the transformation of 260 more products, saw a total sales uplift of 112 per cent compared to the same period last year (7-21 June).
Heritage Strawberries, for instance, saw a 75 per cent sales uplift.
Heritage brand manager, Erin May, said: “We are overwhelmed with the strong performance of Heritage and we will continue to drive it forward so the brand is at the forefront of consumers’ minds.
“The all-new-look Heritage range is not only delicious, but beautiful too, with vibrant stand-out packaging.
“It’s a really exciting time for Heritage and we cannot wait to see it develop even further with range extensions which we are currently working on particularly in the chill range.”
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