Business for year-round salads is on the increase, according to Mark Newton, commercial director for leading salad company, Florette UK. This statement comes in light of the success with its Summer Salad, designed in conjunction with celebrity chef, Raymond Blanc According to Newton this has 'outperformed all expectations'. And in four weeks, it will launch their first Winter Salad, which they expect to enjoy the same popularity. In part, they attribute an increase in year-round salad consumption to a change in attitude.

Newton said: 'Salad has moved on from merely being a few leaves on the side of the plate. It now constitutes a major portion of the meal, playing an integral part in a diet that is increasingly focused on health, lifestyle and nutrition.

And, he added: 'Florette is now a year-round brand, with a range of different salads and vegetables for all seasons.' While he admitted that autumn may not be a traditional time for enjoying Florette's mix of baby leaves, Newton says there area many opportunities for expansion in a sector that is showing dynamic growth.

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