The Flower Council of Holland is giving its trend predictions services a complete makeover.
The council is repositioning its trend predictions as Inspiration Themes which it says will take a new look at what is coming next. As well as this, the organisation’s trend cards will be given a redesign.
Colleen Smith, of the Flower Council’s UK office, said: “We hope that florists and wholesalers will find the new approach more flexible and easier to use practically.”
The concept is designed to ensure that consumers know what is ‘now’ and what is coming ‘next’ in the trendy world of flowers, she added.
International consumer press will be presented with the new themes each season and in the UK, this activity will be co-ordinated by the Flowers and Plants Association.
The new Inspiration Themes leaflet will contain more information to help interpret the ideas more practically and themes will be arranged around the seasons.
Each season one theme will dominate while at the same time two other themes will run alongside to provide greater choice, added Smith.
