Newmafruit International and Newmafruit Farms have appointed Tony Frankham as commercial director.
The role has been created for Frankham who will take up his new post, reporting directly to Newmafruit md Melvyn Newman, on 14 February.
Newmafruit Farms has more than 1,300 acres of orchards and soft-fruit production in Kent with associated stores, warehousing and packing facilities.
Frankham joins the firm from Dole Fresh UK, where he was commercial director until a round of redundancies were made at the Dartford-based importer late last year. Frankham has also worked for Mack Multiples and Exotic Farm Produce. Newman said he sees Frankham’s appointment as a very positive step for the long term future of the companies and that bringing in someone with his past experience and expertise should prove beneficial.