Musgrave Retail Partners GB has announced the promotion of Kenton Burchell to the role of trading director.
Burchell took up his new post on 1 May after 13 years with the business.
Burchell began his career with the Londis store development and supply chain teams. He went on to work on both the Budgens and Londis brands most recently as head of trading operations where he built up buying and category experience and led the commercial strategy for Musgrave.
His key focus in his new role will be to develop the trading team and to evolve the product and price offer to Budgens and Londis shoppers, particularly within fresh foods.
Donal Horgan, managing director of Musgrave Retail Partners GB said: “In the past 12 months Kenton has led the pricing project culminating in Budgens’s Tesco Price Match campaign and Londis’s wholesale price reductions. I know he’ll prove very successful in his new role as trading director.”
Burchell replaces Willie Hamilton, who joined Musgrave in 2009 after a long career with Tesco. Hamilton helped develop the SuperValu own brand offer in both Budgens and Londis.
