Produce World has appointed Dara O'Doherty in the role of new product development manager.
O'Doherty joins the fresh produce supplier from Agrovista UK, where she served as a vegetable agronomist.
Produce World CEO William Burgess has welcomed the appointment and hopes it can help to continue the firm's varietal innovation.
He said: 'As industry leaders we strive to think outside of the box with our new product developments and we’re confident that our trial fields will reflect this in the coming months.”