Cornish seasonal new potatoes have launched in local Tesco stores ahead of a nationwide rollout on 19 June.
Branston, the sole supplier of Cornish new potatoes to Tesco, has increased supply following a four per cent overall growth in the market and a 53 per cent increase in volume growth of Cornish year on year at the supermarket.
The potatoes are being sold booth loose and in 750g packs, and will be available online and in-store until early August.
Branston has also launched a consumer-facing initiative, Seasonal Spuds, aimed at inspiring the public and championing seasonal potatoes' health, versatility and affordability. The campaign includes a dedicated website, as well as social media channels hosting recipes and information about seasonal new potatoes.
“Shoppers love the fact that these potatoes are freshly harvested and brought to store in the shortest amount of time possible,” said George Christoudias, sales and marketing director at Branston.
“To bring the freshest and tastiest potatoes to Tesco, this year we are looking after the crop at every stage of the process. They are harvested before the crop is fully mature in order to retain the delicate natural sugars in the potatoes and they are cooled and packed quickly at our site in the south west for an incredibly fresh taste.
“Being grown in the rich, fertile Cornish soils close to the sea, gives the potatoes a subtle balance of natural salinity and sweetness, which for chefs and home cooks really sets them apart from other new potatoes.
“Customers are also attracted to their convenience and versatility; their thin fluffy skins mean there’s no need to peel, so they are very quick and easy to prepare.”
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