Dutch rose auction, Bloemenveiling Aalsmeer has launched its new rose catalogue.
The catalogue contains more than 330 rose cultivars which are available every day at the auction. It not only covers the standard cultivars, but also recent introductions or roses, which will be introduced at Bloemenveiling Aalsmeer in the future. Featuring product photographs and article codes, the booklet gives an up-to-date overview of the complete rose assortment at Aalsmeer. The catalogue is used by exporters, wholesalers and their customers when purchasing roses.
Teun van Turenhout, rose product manager, handed the first catalogue to Piet Ravensbergen from Fleura, one of the biggest rose purchasers at the Aalsmeer auction.
The rose catalogue’s foreword, explaining how the catalogue has been compiled and laid out, is included in eight different languages: Dutch, English, French, German, Italian, Russian, Ukrainian and Japanese.
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