Jeff Smutny has been hired as the new vice-president of marketing at the California Tree Fruit Agreement (CTFA).
Smutny will lead the marketing team in the strategic development and execution of marketing programmes.
A graduate of Fresno State University, Smutny has more than 22 years of experience in marketing, advertising and communications, having applied his management skills within the automotive, political, and recreation industries and advised some of the largest associations in the US.
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