Market research companies Precision Prospecting and Kleffmann have launched a new joint market research company, K-Active. The new company will bring together the expertise of the companies in food and farming and agrochemicals and seed respectively.

Hugh Wolley, managing director for Precision Prospecting said: “Agricultural industries link with the food chain relies on high quality market research. K-Active offers local knowledge and sector experience, access to global resources for analysis plus panel expertise and precisely targeted fieldwork - a unique and effective offer.”