A new IT solution has been developed specifically for the fresh produce industry.

Surrey-based IT specialist K3AX has launched a new enterprise resource planning (ERP) system for the fruit and vegetable sector, FreshDynamics.

The system combines the backing of the Microsoft Dynamics AX to offer a single solution able to meet the needs of growers, pickers, packers and distribution with the flexibility to adapt rapidly to market requirements and changing technology.

It features a growers’ portal; lot accounting, rebates and grower returns system; traceability software and quality control options.

Staples Vegetables director Vernon Read said: “Staples chose FreshDynamics over other products in the market since [it] gives us the best of both worlds - the ability to start with low costs with a functionally and technically rich ERP and the option to add on functionality as we grow.”