French potato company Buché2 has changed its name to Campéol to mark the launch its international development plan.
Five years ago the firm was packing 12,000 tonnes of potatoes and three kinds of packaging - but today it handles 70,000t of potatoes and several dozen varieties and packaging types, exported to 26 countries.
The firm’s four main strategy tenets are quality, technology, know-how and creativity.
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