“We are starting to campaign to make sure that melons and watermelons that are not in the best conditions for consumption do not make it to the marketplace,” said president of Oiafh, José Martínez Portero. “The aim of the campaign is to reach growers, marketers and consumers.”

There have been similar campaigns in previous seasons to try and combat the problem of growers harvesting their fruit too early, but these have not been a feature of recent seasons. “Basically it is an awareness campaign so that fruit maturity is adequate and the product can be eaten when it tastes its best. We hope therefore to avoid the downward pressure on prices we have seen in the recent past,” said Martínez.

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