The inaugural Mighty Spud Awards 2016 has been launched in Northern Ireland to help support the region’s potato industry.
With four nomination categories – Mightiest Chip, Mightiest Mash, Mightiest Potato Innovation and Mightiest Healthy Potato Dish – the awards will be judged by a panel including BBC chef Paula McIntyre, Food Northern Ireland’s Michele Shirlow, Angus Wilson, chairman of Wilson Potatoes, and Michael McKillop, managing director of Glens of Antrim Potatoes.
Restaurants, pubs and takeaway outlets, along with their customers, have four weeks to nominate a potato creation that they believe should be hailed as ‘mighty’.
McIntyre said: “The Mighty Spud Awards is a fantastic initiative developed by a group of Northern Ireland’s hard-working potato growers, processors and packers. The group continue to work tirelessly to shine a light on the healthiness, versatility and value of potatoes.
“The campaign focuses on hailing the potato as mighty, not humble. And what better way to do that than showcase the culinary talent that exists in Northern Ireland. The spud is more than just a bit on the side – whether it is triple cooked chips, creamy champ or decadent potato gratin, it is impossible to imagine mealtimes without it.”
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