Netto has recorded an uplift in sales of more than 50 per cent on the 110 lines included in the initiative across its 195 UK stores, just two weeks after launching its comprehensive price reduction initiative - The Big Price Drop.
Implemented to reinforce Netto’s low price proposition among UK consumers, the Big Price Drop has attracted new shoppers and increased custom from existing Netto aficionados.
The initiative aims to save 11.6 per cent on an average grocery shop for the discounter’s customers.
Mike Hinchcliffe, marketing manager for Netto, said: “The Big Price Drop is all about lowering prices on the products shoppers buy week in, week out to offer an average saving of 11.6 per cent.
“This has clear resonance with UK consumers - the uplift in sales on these products proves that shoppers want the unique Netto combination of excellent quality and the very best value for money on their grocery shopping.
“We’ve worked hard with suppliers to beat our already unbeatable prices on a huge range of everyday staples to ensure our customers can see and feel the benefit of any falling raw ingredient costs.
“We’ve now added another 75 products to the 110 items already included in the Big Price Drop. From big brands to our quality, exclusive own-label products, we’re driving down costs for the long-term to offer even lower prices every day.”
No comments yet