Based in Cesena in the heart of Italian fruit-growing country, the Sorma group is renowned as a world leader in packaging and packaging machinery for a range of fresh produce lines.
In recent seasons the company has turned its attention to kiwifruit with solutions specially aimed at protecting the delicate fruit.
"Three years ago the group developed Lunapack, a new pack which, although already used for several other fresh produce lines, has also proved to be very suitable for kiwifruits," Netpack’s Rita Biserni told the Journal. "It has the additional advantage that, unlike more traditional packaging solutions for kiwifruit, it livens up the pack and allows space for communication of a brand or promotional message to consumers."
Netpack has developed the packaging using extruded net with two film bands which seal the pack and have the additional benefit of serving as
carry-handles. "Simply by lengthening or shortening the film’s dimensions it is possible to accommodate different volumes of fruit," said Biserni. Several different combinations are available to customers in terms of both the net packaging itself, and printing options.
Netpack’s packaging machine also handles the product with extreme care avoiding any possible damage to such a delicate fruit.
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