Nature's Way takes on Linkfresh

Nature's Way takes on Linkfresh

A fresh produce packer and distributor has taken the LinkFresh route with Anglia Business Solutions.

Nature's Way Marketing has now implemented the Microsoft Navision based LinkFresh business management system.

Developed specifically for the fresh produce sector, the fully integrated Microsoft Navision 4.0 based solution will handle finance, distribution, warehouse management, despatch and quality control.

The deployment will also include mobile remote access to the solution to provide for the real-time update of stock movements and consignment traceability.

Stephen Barnes, managing director of Nature's Way, said: "We recognised that our old IT systems represented a barrier for the growth of the business.

"We had a variety of disparate systems in operation which were becoming difficult and expensive to maintain. We wanted a fully integrated and proven solution not only to accommodate our current needs, but also to grow with us.

"Crucially, we needed dynamic access to accurate financial information on product and customer trends.

"We also wanted to take advantage of emerging .NET mobility applications to give us that competitive edge. The combination of the Microsoft Navision based LinkFresh system with Anglia's fresh produce experience matched our needs perfectly."

The 30-user solution will be deployed at the state of the art purpose built temperature controlled facility in Chichester.

Anglia's Managing Director, David Hurley, added: "We are pleased that Nature's Way has joined our fast-growing list of fresh produce customers.

"The LinkFresh system has rapidly become an established fresh produce solution since its launch in 2004. Our strategy of building an industry specific solution on the global leading MBS Navision foundation has proved highly popular within the fresh produce industry."

Nature's Way Marketing was formed in 1991 by Stephen Barnes and David Langmead, initially to market locally grown produce from the Chichester plain.

The company has grown substantially since inception into one of the largest packers and distributors of fresh produce within the UK.

The company supplies a full range of fresh and prepared produce to the major supermarkets, food processors and wholesale markets throughout the UK.