The third national mango week has got underway and all the major multiples are putting their support behind the product.
Tesco has large mangoes on offer with a buy one get one free deal, while selected stores have demonstration stands giving away free samples and providing information.
Sainsbury's has put a 50p off voucher and a mango information leaflet inside its bagged bananas. Mango has a penetration of 19-20 per cent while the penetration for bananas stands at 98 per cent. Besides offering a buy one get one free deal on large mangoes, the store is offering medium mangoes at 99p each or £1.50 for two, while the Sainsbury's magazine covers mangoes.
Meanwhile, Waitrose is conducting in-store tastings and promoting mangoes with a two for £1.50 offer and are featuring the mango in their selections range.
Somerfield and Co-op are both running buy one get one free deal and Morrison's has knocked 20p off their mangoes. Costco will be running tastings in store from September 10.