Sainsbury’s is giving mushrooms a boost with a cross-category promotion to support Farmhouse Breakfast week this week.
The retailer is offering a 20p money-off coupons for tins of Heinz Baked Beans on packs of mushrooms.
A label booklet on the mushrooms, produced by innovative labels & packaging company, Leading Edge, not only contains the coupon but also highlights the benefits of eating mushrooms & baked beans for breakfast.
Clancy McMahon, buyer, said: “Promoting Heinz Baked Beans with Sainsbury's Mushrooms made perfect sense, as both are a healthy way to start the day and key components of the traditional English breakfast.
“Created to coincide with Farmhouse Breakfast Week, this simple promotion adds impact & interest to the mushroom category."
