The Mr Fruitness website which promotes healthy-eating and aids retailers has returned, refreshed and renewed, offering junior friends a quiz about the role that fruit plays in nutrition.

The site features the healthy superhero, Mr Fruitness, in green tights and the quizzes are part of the three-year ‘Fruitness Enjoy It’ project.

Once they have registered on the www.fruitness.eu site (in five languages: Italian, English, German, Polish and Swedish), children and teenagers from all over Europe can create their own personal logo in peach, pear or kiwi shapes, play with Mr Fruitness and his magic fruit-team and answer the fruit-quiz together with their parents.

The questionnaire will be an invitation for them to give their views on fruit consumption, vote for their favourite fruit and describe what they have learned while navigating on the Mr Fruitness site.

The new quiz is both simple and enjoyable, and is a tool designed to heighten children’s and parents’ awareness of the importance of nutrition and aid parents and adults to think seriously about their purchasing habits.

In recent years the Mr Fruitness site has won the approval of a notable number of children: a total of over 600,000 contacts have been logged from countries where Mr Fruitness is active, notably in Germany, Austria, Poland and the United Kingdom.

‘Fruitness Enjoy It’ is a three-year campaign for the promotion of healthier eating habits, which aims to educate children and raise awareness about fruit and the role it plays in preventing child obesity.