Morrisons has slashed the price on over 100 of its own-brand organic products, to mark Organic Fortnight’s celebrations.

The Soil Association’s annual organic promotional drive, which kicked off on September 1 and runs until this Sunday, has seen Morrisons cut prices by a third on over 100 lines in staggered offers, to encourage consumers to try a greater range of organic produce.

This year, the Soil Association is asking everyone to ‘Wake up to an Organic Breakfast’ as the theme of the fortnight.

Morrisons grocery director Andrew Pleasance said: “It is clear that organic produce is becoming more and more popular with consumers who take an active interest in how their food is grown. To meet with customer demand, we have increased our organic range by more than 50 per cent in the last 12 months, and our organic sales have risen by 15 per cent in the last 13 weeks alone, as more people turn to organic products.”

Topics