Sales of UK strawberries at Morrisons are up 50 per cent on last year and are showing no signs of slowing down, with experts predicting a further rise of 10 per cent by the end of June.
Morrisons is stocking 100 per cent British strawberries during their season from May until September each year and expects a peak during Wimbledon fortnight, starting next week.
Glen Cooper, strawberry buyer for Morrisons, said: “Our customers just can’t get enough of this summer fruit. Sales of strawberries go through the roof in the weeks leading up to Wimbledon, so we will be stocking up to meet demand.”
The retailer is promoting the fruit at ‘£1.80 - Better than half price’ until June 28.
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