Morrisons shoppers are making a month-end, pay-day trolley dash rather than a weekly big-shop, new figures released by the supermarket show.
The Yorkshire retailer’s study found that the final weekend of the month sees a 52 per cent uplift in bulk-buy shopping for household essentials. But the other side of this coin is that shoppers are doing mini top-up shopping trips for fresh foods such as fruit and vegetables with 35 per cent of the shoppers Morrisons surveyed falling admitting to this trend.
Richard Hodgson, group commercial director said: “The rise in the cost of living and our increasingly time-poor society has seen that people are shifting from big weekly shops, instead opting for one bulk buy, timed around pay day, supplemented with quick trips through the week during the rest of the month.
"Our stores rise to the challenge to ensure we maintain key product supplies for this time and offer the very best deals - but also to keep an excellent, daily fresh offering for those, now crucial, top-up shops.”
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