Supermarket says availability and loyalty scheme are helping boost sales
Morrisons has posted another quarter of solid sales growth and stepped up its drive into the convenience sector.
The supermarket chain reported group like-for-like sales excluding fuel up 4.1 per cent for the second quarter, with total sales excluding fuel up 3.7 per cent at £3.8bn.
With a focus on boosting its presence in the c-store sector, Morrisons reported that its McColl’s conversation programme is now complete as it targets a total of 2,000 Morrisons Daily outlets across the UK by 2025. It has also acquired 38 c-stores in the Channel Islands during the quarter.
The retailer said it has made good progress across its three strategic pillars of ”commercial excellence, operations optimisation and new value creation”, adding that its Aldi and Lidl Price Match, launched in February, “has had a great start and is giving customers increasing confidence in the competitiveness of our prices across the shop.”
“I am pleased with the overall performance of the business in the second quarter with supermarkets, convenience, wholesale and online all delivering growth and contributing to a 4.1% increase in like-for-like sales,” said chief executive Rami Baitiéh.
“Over the last eight months we have listened carefully to over 340,000 customers, colleagues and suppliers and the insights from this exercise are helping to refine and shape the activity in all three pillars of our strategy. It’s clear that availability and our loyalty scheme are the two areas our customers talk about the most and so we are focusing intensively on these areas.”
