Morrisons has expanded its online grocery delivery services across north London following a successful trial in Ruislip.
The new coverage area stretches from Ealing to Essex, and from the Thames, north to Cheshunt and Potters Bar.
It gives the UK’s fourth largest retailer an operating area of 1,297 square kilometres across London, encompassing two million homes.
“We want to challenge Londoners’ preconceived ideas of online grocery services by surprising them with just how good an experience it can be with us,” said managing director for online food, Simon Thompson.
The service offers one-hour time slots from £1.00, as well as Morrisons’ rosette rating system for product freshness and quality.
Morrisons made its first online food deliveries on 9 January of this year to homes across the Midlands, followed by Yorkshire in February and Manchester and Hull in May.
Its online proposition is in partnership with Ocado’s logistics and distribution operations. The retailer has previously committed to deliver £550 million in combined sales from its M Local convenience stores and its online business.
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