Morrisons has seen like-for-like sales rise by 3.4 per cent for the first quarter of the year.
Growth was driven by more customers shopping more often at Morrisons, the retailer said, while total sales growth of 2.8 per cent was thanks to last year’s store closures.
Figures for the 12 weeks to 30 April 2017 noted the impact of some food inflation during the period, with imported food affected by lower sterling.
Peak trading occurred around the key events such as Valentine’s Day, Mother’s Day and Easter.
The company said it has remained focus on price with a new wave of ‘Price Crunch’ lower prices announced this week.
Chief executive David Potts said: “Our new financial year has started well, thanks once again to the dedication of our team of food makers and shopkeepers. We are improving the shopping trip in many different ways, which is making Morrisons more popular and accessible for customers. These new initiatives in-store, online, in wholesale and services are beginning to build a broader, stronger Morrisons.
“We are confident we will continue to turnaround and grow Morrisons.”
During the period, Morrisons further expanded its ‘Best’ range and introduced a healthy eating ‘Eat Smart’ range.
The company said it also continues to grow its ‘Morrisons at Amazon’ partnership, with same-day and one-hour delivery service recently extended into more London postcodes.
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