Morrisons threw its hat into the price-cuts ring this morning announcing 2,000 lower prices, to be effective within the next two weeks.
The move is on top of 3,000 prices lowered since 1 January and is in addition to over 4,000 promotional price cuts and £350 million worth of multi-save savings already delivered to customers so far this year, the chain said in a statement. “There will be similar activity throughout the rest of the year,” the statement continued.
Separately, this week Morrisons is also launching Summer Price Freeze, guaranteeing that baskets of selected fresh food items, which are already very competitively priced in the market, will not increase in price for the rest of the summer.
“These 2,000 more lower prices confirm our commitment to giving Morrisons customers consistently great value,” said group trading director, Martyn Jones.
“Also, our own in-house production facilities give us the ability to offer a great quality basket of fresh foods at on-going low prices.
“Through this combination of low prices, multi-saves and strong promotions we continue to give our customers outstanding value on their shopping throughout the year.”
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