Morrisons’ recent growth spurt is far from over, with the chain notching up a further 11 per cent growth rate in the 12 weeks to February 24.
The latest figures from TNS Worldpanel show the UK’s fourth-largest supermarket now holds an 11.6 per cent share of the UK’s grocery market.
TNS director of research Edward Garner said the figures showed that the recent success of Morrisons is no “flash in the pan”.
He attributed the growth in market share to increasing shopper numbers, pushing up the store’s share from 11.1 per cent a year ago to 11.6 per cent - a record for the chain.
Garner said: “The market continues to advance strongly, although it must be admitted that some of its value growth must be due to food price inflation. This factor, together with the Morrisons advance, puts pressure on other retailers to keep up.
“There is evidence of this pressure in the competing outlets’ share performance, notably for Tesco, which has seen its share dip from 31.3 per cent a year ago to 30.9 per cent today.
“The discounters Aldi and Lidl continue to build share, although if one includes the Kwik Save performance, the conclusion is that this sector has not yet shown long-term share growth. In other words, the discounters have simply mopped up the Kwik Save share decline,” he added.
No comments yet