The big three discount grocery retailers in the UK have recorded yet more record rises in market share.
Covering the 12-week period to 13 October, Aldi's market share rose to 3.8 per cent from 3 per cent last year, as it increased its year-on-year sales by 31.7 per cent.
Lidl, meanwhile, saw its year-on-year sales rise by 13.1 per cent, and Farm Foods more than doubled that improvement, scoring a 26.5 per cent rise in its like-for-like sales, according to figures released by Kantar Worldpanel.
Kantar Worldpanel director, Edward Garner, said: 'Aldi's year-on-year growth rate of 31.7 per cent is the latest in an unbroken series of double-digit growth figures that date back to early 2011. The retailer has done a particularly good job in conveying its competitive pricing message through its 'Like Brands Only Cheaper' and subsequent 'Swap and Save' campaigns - both of which have given the supermarket a clear point of difference.'
Sainsbury's was the only one of the big-four supermarket retailers to increase its market share in the 12-week period the data covers, rising to16.7 per cent from the 16.6 per cent share it chalked up in the 12 weeks ended 14 October, 2012.Waitrose's market share, meanwhile, rose to 4.9 per cent from 4.7 per cent.
The other big retailers all lost market share, though. Tesco fell to 30.1 per cent from 30.8 per cent, a year ago; Asda saw its market share fall to 17.2 per cent from 17.6 per cent; and Morrisons' market share fell to 11.2 per cent from 11.4 per cent a year earlier, according to Kantar, which monitors the household grocery purchasing habits of 25,000 demographically representative households in the UK.
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