Daniel Boakes is set replace Antonio Avalos as general manager at Fresca Group JV MMG Citrus.
Starting today (18 January), Daniel Boakes will become the new general manager of the company. Boakes moves across to MMG following a successful two years in the role of technical development director at Mack.
Avalos, who has led MMG Citrus for the last two years, now moves on to 'fresh challenges', a spokesperson for Fresca Group said.
Boakes has worked across both technical and commercial at the company, and prior to the position with Mack, he was responsible for creating and leading the Fresca Spain service at source.
Fresca Group director Nigel Trood, said: “I am very grateful to Antonio for his enormous energy and for the fresh perspective he brought to MMG Citrus. His impact, particularly in driving developments for MMG in sales and marketing, will be lasting. In Daniel Boakes, I know that MMG has a very capable new leader, with considerable commercial acumen. I wish him every success in his new challenge.”
Another internal promotion brings Joann Reid to the position of technical development director upon her return from maternity leave in May. Since joining Mack from Sainsbury’s in 2014, Trood said that Reid has 'not only demonstrated her technical knowledge and expertise, but also proven her ability to lead a team and to forge very effective collaborations.'
Until her return in the spring, Rosie Baker will lead the technical team on an interim basis.
Trood added: “I am particularly proud that in these two senior appointments, we are continuing in our tradition of promoting and developing from within. Our scale means that we can give our people opportunities to train across products and across professional specialisms, resulting in very rewarding career paths and benefits to our customers.”
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