Mission Produce signs AgriWorld Exchange agreement

Mission Produce, one of the world’s largest avocado producers and shippers, has signed an agreement to trade fresh produce using AgriWorld Exchange, the first live online agri-trading marketplace.

AgriWorld Exchange is designed specifically to enable buyers and sellers worldwide to connect online in an innovative open market for fresh produce. AgriWorld Exchange gives trading members a powerful and secure e-commerce platform to conduct agribusiness efficiently; driving greater profitability and expanded market reach for member businesses. The agreement enables Mission Produce to offers its grower base the latest technological methods for selling high-quality produce.

“AgriWorld Exchange is an exciting step forward for us,” explained Ross Wileman, vice-president of sales and marketing at Mission Produce. “We have become known for industry firsts: we were the first U.S. company to import avocados from Chile, and one of the first to export avocados to Asia, Canada and Europe. Now, AgriWorld Exchange will help us communicate more quickly and more clearly with customers in those and other geographical areas, at a fraction of the cost of other methods.”

“We are delighted to have a company of the caliber of Mission Produce join our growing network of buyers and sellers,” stated Dr. Arlin Torbett, chairman and ceo of AgriWorld Exchange. “This is a company that understands worldwide reach, and also understands the economics of having global distribution available for a very affordable price. With the company’s commitment to quality and safety, this partnership will ensure ongoing success and extended market reach.”