Mexico has been unveiled as the official partner country for Fruit Logistica 2010.
Mexican officials have announced plans for a high-impact presence in Berlin next year on February 3-5. The country will be represented by key business and trading partners at the international trade fair.
Along with an appearance by the Mexican ministry of agriculture at the Fruit Logistica opening ceremony on February 2, Mexico will provide the cultural and culinary background for the official reception afterwards.
Mexico has continued to build its presence at the exhibition over the past 10 years. For the Mexican fresh produce trade, Fruit Logistica is a key marketing platform for growers, suppliers and export companies specialising in the production and marketing of fresh, top-quality fruit and vegetables.
Representatives from the Mexican fresh produce trade point to the fact that the country’s slogan, ‘Best from the Fresh’, is widely recognised on the international stage. This claim to high quality will be supported by the country’s product presentation at the show.
Mexico exhibited at Fruit Logistica for the first time in 1995 and has been present at the event with a national pavilion each year since 2001.
