Radish sales are soaring following the launch of a range of new varieties and support from celebrity chefs.
Sales values are up 9.6 per cent to £21.5 million in the last year, with volumes also rising 8.4 per cent to 12,209 tonnes [Kantar Worldpanel, 52 w/e 16 May].
Growers have launched a number of new lines in the past year, including purple radish, Summer Blush and a hot white variety. Chefs such as Heston Blumenthal have also been incorporating radish into their recipes, said Davina Shropshire, marketing assistant at G’s Marketing.
G’s, the UK’s leading supplier of the product, has also built a new radish packhouse and upgraded equipment to produce higher quality crops with fewer rejections, she added.
“Penetration is still low, so there’s space to grow the market further,” she said. A Love Radish website has also gone live.
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