A number of salad potato varieties including Exquisa, Charlotte, Amandine, Annabelle and Nicola will be marketed over the course of the year under the brand.
They have been selected for cooking quality, flavour and appearance.
The 'Joie de Vivre' 10kg box has a clean and fresh design reflecting the quality of the salad potatoes inside, said MBM. Photographic images of raw and cooked salad potatoes are depicted on either side of the box.
Volumes in Belgium, the Netherlands and Spain are expected to fall this season following unstable weather conditions
‘Slug sleuths’ will be paid to take part in on-farm monitoring and trials
After more than two decades of negotiation US approves new protocol for Chilean table grapes replacing methyl bromide fumigation
Logistics giant says new cranes will help allow significantly more freight to be carried to and from the port by rail
Supermarket reaches highest-ever online share as overall sales rise 7 per cent
Saga Robotics announces new partnerships with major growers in Kent, Scotland, and the south of England
No comments yet