Transfrigoroute (UK) has undergone a makeover with the first redesign of the organisation’s logo in 25 years.
The trade association for the temperature controlled transport industry intend the new logo to give them a more relevant, modern image.
Roger Amos, president, said: “We are excited about the updated look the new logo projects. We’re bringing our look up-to-speed with our capabilities, and displaying a more progressive and up-to-date image.”
He said they wanted the logo, which has received a positive response from members, to represent the association’s evolution over the years.
Transfrigoroute (UK) has also updated its website to better promote its benefits and service to the cold chain.
