M & S launches new 5-a-day labels

Marks & Spencer has launched an on-pack leaflet explaining how customers can increase the amount of fruit and vegetables they consume daily.

The store has created an eight-page leaflet entitled ë5 a day, the easy way' explaining how different coloured fruit and vegetables are eaten. The leaflet label offers helpful examples of how to incorporate five portions into your daily routine.

The colour-coded categories also link in with Marks & Spencer's ë5 a day' logo, which can be seen across a number of produce products in-store.

Andrew Sharp, produce specialist at Marks & Spencer, said: “We all know that we should eat more fresh produce, which is why our ë5 a day' campaign focuses on ways to make this easier for our customers.”

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