JP Fresh has picked up the Pr2 Marketing Campaign of the Year award at the Re:fresh awards this week.

JP Fresh has firmly established itself within the fresh produce industry with its lovefruit! campaign, which sends consistent messages throughout the UK, tailoring itself to different target audiences along the way.

The company’s campaign promotes healthy eating and fresh produce in everything that JP Fresh does. Visitors to any of the JP Fresh’s sites will see JP Fresh signage with the lovefruit! message and an animated screen in the reception areas demonstrating what the company is about: promoting a positive fruit image.

JP Fresh’s lorries provide the opportunity to communicate to all kinds of audiences throughout the UK, drawing attention towards fresh produce and healthy eating in a fun and colourful way with the vehicle’s logos and seasonal designs, which highlight key times of the year when certain fresh produce is in season.

The company’s lorries also feature the Eat in Colour (EiC) initiative logo and

JP Fresh is continually finding new and fun ways to promote healthy living and consumption of fresh produce. The passion behind the company is evident; it believes that the industry is worth supporting beyond the supermarket shelves.

A Dole Group Company, JP Fresh will not let an opportunity pass to promote fresh fruit, and has even incorporated the lovefruit! message on its business stationary.