Pink Lady is tapping the public for juicy gossip in a bid to discover real life love in the supermarket.
The premium apple brand, which bills itself as 'fun, fit and flirty', is offering a case of champagne for the most titillating tale of sexual attraction while out shopping.
The Flirtation Academy's Peta Heskell, a world expert on dating skills, is longing to know how many people meet their mate while picking up the groceries.
Backing the scheme, she is offering a free copy of her book to anyone who submits a story of fewer than 100 words.
And as an added bonus for shoppers that want to make the most of their trip, Pink Lady bosses have recruited sexy male and female models to roam a number of stores on Valentines Day.
These fruity funsters will encourage consumers to check-out the apple of their eye on February 14.
Anyone wishing to enter the contest should email flirts@pinkladyapples.co.uk or send stories to Pink Lady Flirting Stories, The Yes Consultancy, 28 Bruton Street, London W1J 6QW.
The stories will be published on the Pink Lady website.
