The Leading the Ornamental Challenge (LOC) conference aims to assist growers to focus on their marketing strategies, and to give an overview of the importance of accreditation from the viewpoints of customers and producers.

The event sponsored by HSBC and Defra will take place on February 19 at Stoke Rochford Hall, Grantham, Lincolnshire.

Details have been announced on some of the speakers participating. Mark Berrisford-Smith, HSBC's senior economist, will talk about the prospects for the UK economy. Farmshop.net managing director David Rose will discuss the prospects for e-commerce. While Tesco's category technical manager David May will speak on the value and supermarket expectations of accreditation.

Conference tickets are available at £50 plus VAT from Sasha Woods on 01205 821222 or by emailing loc@lineone.net.

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