The verdict is out on Gary Lineker, who has been found guilty of using his star status to promote unhealthy fatty and salty foods to children.

A Parent's Jury, co-ordinated by the UK's leading food watchdog, the Food Commission reached the decision in the latest round of Children's Food Awards which looked at marketing techniques aimed at children.

Parents Jury co-ordinator and nutritionist, Annie Seeley said: 'Millions of pounds are spent on marketing foods to children because manufacturers know that children have an enormous influence on what their parents buy.

It's a shame so few manufacturers, advertisers or celebrities are acting responsibly.

'They are promoting poor quality foods and giving confused nutritional messages to children. The mothers and father on the Parents Jury say this isn't good enough. Their children's health is being undermined and they are fighting back to stop the rot.' With a growing evidence that UK children are suffering the effects of a diet high in fat, sugar and salt and low in essential nutrients, a joint award was given to Weetabix and porridge for being 'Better Breakfasts' while Kellogg's Coco Pops received a Breakfast Battles Award for causing conflicts between sweet-toothed children and worried parents.

Jamie Oliver was awarded the title of Food Hero for using his celebrity status to encourage children to enjoy good food.

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