QV Foods/Fresh Approach is to exhibit at IFE 2011 as part of a drive to promote Lincolnshire.
The potato firm is to exhibit in conjunction with Select Lincolnshire to help to promote Lincolnshire produce on stand N1332.
The company intends to display a full range of products including its Inspire range, fronted by TV grocer Gregg Wallace.
Sales and marketing director Simon Martin said: “The QV Foods / Fresh Approach group has seen significant growth over the last three years and this is a magnificent opportunity to share this with both customers and suppliers alike and to showcase the fact that at our heart lies a quality supply chain for both fresh and prepared vegetables.
“This exhibition will provide us with the opportunity to showcase not only our existing range of Inspire products but also some of our new developments that are currently being worked on and that will be rolled out over the course of 2011."
IFE takes place at London's ExCel centre on 13-16 March.
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