Lidl has achieved a new record share of the UK grocery market.
This is the second successive month Lidl has reached a new share high, and now claims 4.3 per cent of the market, after seeing its growth accelerating to 17.9 per cent in the 12 weeks to 11 October 2015.
The discount retailer's growth was particularly strong in Scotland, the scene of its ‘smarter shopping’ card trial.
The latest Kantar Worldpanel data also shows that Aldi saw its revenues rocket by 17.6 per cent compared to last year's figures.
Sainsbury’s was the only one of the larger supermarkets to see sales growth this period, and a strong performance in its online and c-store channels helped it to increase revenues by 1.1 per cent.
However, Sainsbury's market share was static at 16.1 per cent.
Sales fell at Tesco by 1.7 per cent, though it is too early to see the impact of its revamped ‘Brand Guarantee’ initiative. At Asda, sales fell by three per cent, bringing its market share down by 0.7 percentage points to 16.6 per cent.
Meanwhile, sales at Morrisons fell by one per cent, taking its grocery market share to 10.8 per cent.
Fraser McKevitt, of Kantar Worldpanel, said: 'In contrast to the overall market, online grocery sales have increased by 9.8 per cent on last year. Despite this rapid expansion, space for retailers to increase both share and revenue in this area remains, with less than a fifth of households currently shopping online.
“Internet sales offer a chance of long term growth – only 18 per cent of households bought groceries online in the last 12 weeks meaning there’s plenty of space for further expansion. The convenience factor and minimum spend restrictions mean online baskets tend to be larger, averaging £67 in value, compared with £14 for the average bricks and mortar trip.
'Amazon Fresh’s expected full launch early next year could be a major disruptor, bringing down average basket sizes, accommodating on demand shopping, and accelerating the growth of the whole online market.”
There has been further success this period for Waitrose, with sales up by 2.1 per cent; The Co-operative also saw sales grow by one per cent, and Iceland grew for the sixth month in a row, increasing sales by 3.2 per cent, benefitting from a wider range of premium products.
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