The Le Crunch national schools programme campaign 2010 is about to go live in the UK, with some 5,000 schools will taking part this year.
The well-established Le Crunch health education programme, set up by the French apple brand, reaches thousands of primary pupils and their parents and winning participants will receive an iPod Touch together with an iMac computer for their local school.
According to Mintel data, an estimated 1.52 billion lunches were eaten at school in 2008 with just under half of all schoolchildren always having a packed lunch. Eight out of 10 parents pack healthy foods, like apples, in their child’s lunchbox.
The in-school educational campaign will be supported by five in-store promotional campaigns in various supermarkets throughout the country.
The Le Crunch brand includes varieties such as Golden Delicious, Braeburn, Gala and Granny Smith and this year’s French apple harvest is said to be five per cent up on 2008, with an expected harvest of 1.6 million tonnes.
Daniel Corbel, co-president of Interfel’s external market commission, said: “We are proud of our in-school educational campaign in the UK, which emphasises our commitment to promoting healthy eating. What’s more, the quality and quantity of French apples this year is really high, so it’s good news for Le Crunch and all our promotional partners.
“The UK is a challenging market at the moment but we are confident that our apples and the promotions will meet the high expectations of UK buyers.”
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