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There’s one day left to register for FPJ Live, so don’t miss out on your chance to debate the future of the UK fresh produce industry.

Leading figures from across the industry will descend upon the National Motorcycle Museum in Solihull on Wednesday 30 April to discuss topics from politics and strategy to growing issues, retailing and consumer trends.

The day kicks off at 9.30am, with Defra food and farming minister George Eustice giving the government’s view, before Grant Thornton's head of agriculture Ashley Clarkson analyses future trends, and the Fairtrade Foundation’s Ashish Deo outlines what is needed to give producers a fair crack.

A session on Growing for the Future features NFU president Meurig Raymond, Florette MD Neil Sanderson and HDC’s Dr Jon Knight, before a special roundtable debate, sponsored by MorePeople, sees successful young executives discussing how to engage the next generation.

After lunch, the focus switches to Retailing and Procurement, with Iceland’s Brigid Davidson and Aston Villa FC head chef Peter Reed discussing opportunities for suppliers.

The day is rounded off with a fascinating one-to-one on-stage interview where FPJ editor Michael Barker questions IGD chief economist James Walton about how he sees the development of the trade from both a consumer and business perspective.

Delegates will get the chance to have their say and put questions to all of the speakers throughout the day in what promises to be an event of unparalleled interactivity.

FPJ subscribers can take advantage of a 20 per cent discount by entering the code ‘FPJ2014’ when they register.

Visit www.fpjconferences.com to sign up.