Canadian grower/exporter Mastronardi Produce has begun delivering the European sensation tomato, the Kumato - unique in its brown colouring - to retailers across North America.
The unusual tomato, which is thought to have higher sweetness levels than normal varieties, has already had considerable success in Europe.
The move follows Mastronardi’s recent success at the United Show, where it unveiled its new updated branding.
The new Sunset Kumato label displays a ripeness chart on the front of the label that shows customers at what stage of colour the tomato is best to be eaten at, part of the ongoing process Mastronardi is rolling out to educate consumers on tomato usage and consumption.
Paul Mastronardi, executive vice-president, said: “We continue our worldwide research and development of unique, flavourful, gourmet tomatoes and, in launching the Kumato in North America, believe this authentic European variety will be a hit with tomato connoisseurs. For years consumers throughout Europe have enjoyed the Kumato. We are now very excited to grow it in our own greenhouses and have consumers on this side of the ocean enjoy it.
“We need to educate consumers on how to use speciality tomatoes - it’s more than just chopping them and putting them in to salads.
"The Kumato is a unique tomato experience - its deep colour nurtures intense flavour and aroma that I have yet to see in any other specialty variety.”
No comments yet