An innovative display unit that could boost impulse buys of fruit among consumers waiting in line at shop tills was unveiled on at the Convenience Retailing Show, at the Birmingham NEC, on Tuesday.
The stand, which was showcased by the Kleerex Group, a 20-year-old firm with plants in Dubin, Harlow and Bristol, attracted a lot of attention.
Paul D’Arcey, Kleerex new product development designer, said: “Fresh produce has become an impulse buy - a grab item - and, coupled with this, 5 A DAY has become a major selling point.
“Fruit is one of the areas that we are looking at to increase grab-and-go sales, as impulse buys of confectionery are stagnant.
“Putting fruit in the bowls, as well as confectionery and other snacks, will give people the option.”
A 5 A DAY-themed fruit and vegetable stand designed for positioning at the end of gondolas was also launched by the firm at the show.
The impulse category, which is currently made up of drinks, confectionery, crisps and snacks, accounts for 16 per cent of sales in the convenience sector, second only to tobacco, according to the IGD Grocery 2005 report.
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